Outcome Reports
One report designed to keep the evidence boundary visible.
Outcome Reports can combine completed revenue, support, feedback, and monitoring evidence into a single view and label each signal proof-grade, directional, insufficient, or unavailable. Sources, jobs, and compatible cohorts must actually be connected and successful; a page view does not create evidence.
What's inside
Every signal, with its confidence.
A report is only useful if you can trust it in a board meeting. Outcome Reports separate what's measured from what's estimated so you always know which is which.
- Revenue attribution (RevenueLoop) with confidence labels
- Support QA, publishing, and version evidence
- Feedback + deflection inputs
- LLM Presence + EchoScan visibility
- Monitor actions and drift history
Proof-grade, directional, insufficient, and unavailable signals are always distinguished. No fabricated metrics.
Questions
What people ask about Outcome Reports.
What does “confidence-labelled” actually mean?
Every figure in an Outcome Report is tagged proof-grade (measured from connected first-party data), directional (a reasonable estimate), insufficient (not enough data yet), or unavailable (the source isn't connected). You always know which is which — nothing is presented as certain when it isn't.
Where do the revenue numbers come from?
From RevenueLoop's first-party attribution — your connected Stripe or Shopify data and first-party tracking. We never treat inferred or unknown attribution rows as proof-grade revenue; unconnected sources show as unavailable, not guessed.
Do I need every integration connected to get a report?
No. A report can render completed sources and label missing or failed sources unavailable. Connecting a source does not automatically upgrade confidence; its data, reconciliation, cohort, and report job must still satisfy the applicable evidence rules.
How is this different from a marketing dashboard?
A dashboard optimizes for a number that looks good. Outcome Reports optimize for a number you can defend in a board meeting — the confidence label travels with every metric, so you never overstate the win.