You do. Approvals are client-managed: you review and approve every draft yourself in the portal that EntityMesh builds for you. This is deliberate and it's the heart of the scalability model — EntityMesh is a platform, not a service where a founder sits inside every client's content loop. Because clients approve their own content, 300 active clients don't create 300 active obligations for the operator, so the base product scales cleanly. Each draft arrives with confidence flags and a source-grounding check already applied, so approving is fast: you're confirming accuracy, not writing from scratch. If you want someone to do the approvals for you, that's Blue Ninja Managed — a premium tier priced deliberately higher precisely because it consumes hands-on time. But the standard model is self-approval, and that's a feature: it keeps you in control of your brand's voice and claims while letting the platform do the heavy lifting of drafting, structuring, and publishing.
Blue Ninja Managed is the only tier where someone approves for you
Only under the premium Blue Ninja Managed tier, priced higher because it's hands-on. The base model is client-managed self-approval — you stay in control.
Approval takes less time than writing because drafts are pre-checked
Less than writing, because drafts are pre-checked and source-grounded. You confirm accuracy and publish. Start with a free diagnostic.